Privacy Policy

Women Who Lift Weights (WWLW)
Last Updated: Jan 1 2026

1. Who We Are

Women Who Lift Weights (“WWLW”, “we”, “us”, or “our”) operates the website:

We are committed to protecting your privacy and safeguarding your personal information.

If you have any questions about this policy, you can contact us at:
📧 support@womenwholiftweights.com

2. What Information We Collect

We may collect the following types of information:

A. Personal Information You Provide

When you:

  • Purchase products from our store

  • Download free training guides or resources

  • Subscribe to our email list

  • Join the WWLW App

  • Contact us directly

We may collect:

  • Name

  • Email address

  • Billing and shipping address

  • Phone number (if provided)

  • Payment details (processed securely via Stripe or Shopify Payments)

B. Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Time spent on pages

  • Referral sources

This data is collected using:

  • Shopify analytics

  • Google Analytics

  • Meta (Facebook/Instagram) Pixel

  • Other standard tracking technologies

This helps us improve our website, content, and marketing.

3. How We Use Your Information

We use your information to:

  • Process orders and payments

  • Deliver digital downloads

  • Send email newsletters and updates

  • Provide customer support

  • Improve our website and products

  • Promote relevant training programs, guides, and the WWLW App

  • Run advertising campaigns and measure performance

If you subscribe to our email list, you may receive:

  • Educational content

  • Promotions

  • Product updates

  • Training resources

You can unsubscribe at any time by clicking the unsubscribe link in any email.

4. Payments & Security

All payments are processed securely through:

  • Shopify Payments

  • Stripe

  • Other secure third-party payment processors

We do not store full credit card numbers on our servers.

Your data is protected using industry-standard security measures.

5. WWLW App Data

If you use the Women Who Lift Weights App:

The app is hosted through a third-party platform (MyStrengthBook).

Training data, progress tracking, and account information within the app are stored securely on their servers in accordance with their privacy standards.

6. Cookies & Tracking Technologies

We use cookies and tracking tools to:

  • Improve site performance

  • Personalize content

  • Measure advertising performance

  • Understand user behavior

You may disable cookies through your browser settings, though some features may not function properly.

7. Advertising & Third-Party Services

We may use:

  • Facebook/Instagram Ads

  • Google Ads

  • Email marketing platforms (such as Beehiiv or Klaviyo)

  • Analytics providers

These third parties may collect limited data to help us measure marketing effectiveness.

We do not sell your personal information.

8. Data Retention

We retain personal information only as long as necessary to:

  • Provide products and services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

9. Your Rights

Depending on your location (including Canada, U.S., or EU), you may have the right to:

  • Request access to your personal data

  • Request correction or deletion

  • Withdraw consent for marketing

  • Request a copy of your data

To make a request, contact us at:
📧 info@womenwholiftweights.com

10. Children’s Privacy

Our services are intended for individuals 18 years of age or older.
We do not knowingly collect information from minors.

11. Changes to This Policy

We may update this Privacy Policy periodically.
The updated version will always be posted on this page with the revised date.

12. Contact Information

Women Who Lift Weights
Pouch Cove, Newfoundland & Labrador, Canada
📧 support@womenwholiftweights.com